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Based on the field study that we conducted, it is evident that gender roles play a large part in shaping the minds and growth of our youth. Young adults are assessing themselves based on the images that the media produce. As a result, whether negative or positive, assessments are produced and young adults are comparing the images of buffed super models and ultra slim celebrities to themselves.


Grounds for future research:


  • Conduct a longitudinal study of both genders separately, allowing researchers to examine the psychological impact on media images and participants.
  • Complete a thorough content analysis that will allow researchers to explore a range of demographics.
  • Re-examine the emphasis on culture as it relates to gender roles by studying the background and history, allowing increased accuracy.

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