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Page history last edited by PBworks 13 years, 11 months ago



Research question for final project:

Do print ads influence how young adults assess gender roles?


Working hypotheses developed

H1: Most people surveyed for this study will agree that they are more influenced by ads.

H2: The younger age range of participants (18-20) will be more influenced by print ads than the older range of participants (25+).

H3: Female participants will be influenced negatively (i.e. feel less attractive, low self-esteem) by print ads.

H4: Participants will encounter more ads in magazines than any other avenue mentioned on the survey.

H5: Male participants will not be able to distinguish gender roles in print ads.

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