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ReferEnces

Page history last edited by PBworks 18 years, 4 months ago

References

Carpenter, C. & Edison, A. (2005) Taking it all off again: The portrayal of women in advertising over the past forty years. International Communication Association, 1-25.

Lafky, S., Duffy, M. Steinmaus, M. & Berkowitz, D. Looking Through Gendered Lenses: Female Stereotyping in Advertisements and Gender Role Expectations. Journalism Mass Communication Quarterly 96. 73, 2, 379-388.

Matlin, M.W. Bimbos and Rambos: The Cognitive Basis of Gender Stereotypes. Journal Communication Research,23 134-149.

Renk, K., R. R., Roddenberry, A. & Luick, M. (2003)Mothers, fathers, gender role, and time parents. Sex Roles 48: 305-315.

Shields, Vickie R.(2003). Measuring up: How advertising affects self-image. NWSA Journal, 15, 199-215.

Uray, N. Sex Roles: A Journal of Research (2003) "An analysis of the portrayal of gender roles in Turkish television advertisements".

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I. LiteratureReview

The entire group is assigned to complete one literature review. The purpose of this action will be to conduct research on a previous study, as it is related to our current topic. Upon reading the past study, an abstract will be posted of that reading.

II. Content Analysis

Each member of the group will be responsible for viewing various magazines. Upon doing so, a set comparison analysis will be determine to serve as a comparison level of other noticeable trends in print ads, mostly seen in magazines.

III. SurVey

Erin and Candice will be responsible for generating enough questions that will objectively ask participants their thoughts and ideas of gender roles and how they are viewed in print ads. These questions will help the group in determining the answer to the research question and discovering the validity of the hypotheses.

IV. Coding Scheme

Maggie and Marcel will be responsible for coming up with the coding scheme to answer our hypothesis as well as our overall research question

V. ResUlts

Valene and Amanda will be responsible for equally distributing the surveys among Georgia State University students. They were responsible for developing coding strategies to prove or disprove the hypotheses. The surveys were individually coded based on the responses and were used to measure the print ads' influence of how young adults assess gender roles. They generated graphs to correspond to the data analysis and the hypotheses. They wrote a conclusion to correspond with the data that they collected.

VI. DisCussion

The entire group will be responsible for discussing the results further and noting some of the limitations of this study. Also, we will be discussing some of the difficulties we encountered on the way.

VII. ConcluSion

This portion of the project will formally discuss which hypotheses were proven, along with discussion of grounds for more research.

VIII. ReferEnces

Noted in APA style, this section will serve as a reference point to the six previous studies conducted on the group's current research topic of print ads and gender roles.

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