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ReferEnces

Page history last edited by PBworks 14 years, 7 months ago

References

 

 

 

Carpenter, C. & Edison, A. (2005) Taking it all off again: The portrayal of women in advertising over the past forty years. International Communication Association, 1-25.

 

 

 

Lafky, S., Duffy, M. Steinmaus, M. & Berkowitz, D. Looking Through Gendered Lenses: Female Stereotyping in Advertisements and Gender Role Expectations. Journalism Mass Communication Quarterly 96. 73, 2, 379-388.

 

Matlin, M.W. Bimbos and Rambos: The Cognitive Basis of Gender Stereotypes. Journal Communication Research,23 134-149.

 

Renk, K., R. R., Roddenberry, A. & Luick, M. (2003)Mothers, fathers, gender role, and time parents. Sex Roles 48: 305-315.

 

Shields, Vickie R.(2003). Measuring up: How advertising affects self-image. NWSA Journal, 15, 199-215.

 

Uray, N. Sex Roles: A Journal of Research (2003) "An analysis of the portrayal of gender roles in Turkish television advertisements".

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