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on April 25, 2006 at 9:41:23 pm





Lafky, Sue; Duffy, Margaret; Steinmaus, Mary and Berkowitz, Dan. Looking Through Gendered Lenses: Female Stereotyping in Advertisements and Gender Role Expectations. Journalism Mass Communication Quarterly 96. 73, 2, 379-388.



Matlin, Margaret W. Bimbos and Rambos: The Cognitive Basis of Gender Stereotypes. March, 2004. Retreived April 16th, 2006.



Renk, K., Roberts, R., Roddenberry, A., Luick, M. (2003)Mothers, fathers, gender role, and time parents. Sex Roles 48: 305-315.



Carpenter, C., Edison, Aimee. (2005) Taking it all off again: The portrayal of women in advertising over the past forty years. International Communication Association, 1-25.

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