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Page history last edited by PBworks 17 years, 10 months ago



Based on the topic of whether or not print ads have an influence of how young adults assess gender roles, a survey was created for the sample mean of approximately 120 young adults on Georgia State University's campus. Prior to creating the survey, a definition of gender roles was established. The definition of gender role is the pattern of masculine or feminine behavior of an individual that is defined by a particular culture and that is largely determined by a child's upbringing. The definition of gender roles was especially important for creating the survey because it was assumed that not all participants would know the definition of the term. Therefore, a shared meaning of the term was located at the top of each survey that was handed out. Once a definition of gender roles was established, a group of questions were formulated to determine the validity of the hypotheses and research question of the study; this is also known as a survey. The survey was developed to measure the effects that print ads may have on younger adults. With this information in mind, questions of demographics (age, ethnic background, gender), feelings towards images in print ads, and how print ads are associated with the participant's own lives were asked, based on a 5-point Likert scale. The results of the surveys were then coded for analysis and compared to an established Content Analysis. The content analysis served as a comparison of other noticeable trends in print ads; mainly viewed in magazines. Based on the responses of the sample mean, it was assumed that these trends would be mostly noticeable within magazines. Although, there are many other avenues in which print ads do appear.



1) When viewing print ads, which term best describes how the images make you feel about your looks?

(a) Confident (b) Pretty good (c) Neutral (d) Self-conscious (e) Unattractive


2) Which term best describes how you feel about the opposite sex in print ads?

(a) Overwhelmed (b) Aroused (c) Neutral d) Not interested (e) Turned-off


3) Which term best describes your feelings when you see the opposite sex provocatively dressed in print ads?

(a) Turned-off (b) Not interested (c) Neutral (d) Interested (e) Excited


4) In print ads, what is the common theme that you notice?

(a) Females being overly-feminine (b) Males being overly-masculine (c) Both (d) Neither (e) Unsure


5) How much of an affect do you believe print ads have on the way you view gender roles?

(a) A lot (b) Somewhat (c) Unsure (d) Very little (e) None at all


6) Where are you most likely to encounter a print ad?

(a) Magazine (b) Newspaper (c) Billboard (d) Poster (e) Flyers


7) In general, print ads...

(a) Anger me (b) Annoy me (c) Does not affect me positively or negatively (d) Entertain me (e) Influence me


8) In print ads, females are generally selling products aimed toward which gender?

(a) Females (b) Males (c)Both (d) Neither (e) Unsure


9) In print ads, males are generally selling products aimed toward which gender?

(a) Females (b) Males (c) Both (d) Neither (e) Unsure


10) Which group best describes your age range?

(a)18-20 (b) 21-23 (c) 24-25 (d) 26+


11) What is your gender?

(a) Male (b) Female


12) Which response best describes your ethnicity?

(a) Caucasian (b) African-American (c) Hispanic (d) Other

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