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Coding Scheme

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on April 19, 2006 at 5:15:21 pm

This page is going to show how the survey was coded

In order to de-code the entire survey, we created two separate coding schemes. The first one (c1) focuses on the influence print advertisments have on young adults. The second set(c2) focues on specific gender role ****.

We assinged each response points based on a scale from one to five in ascending order from "hard to influence" to "easily influenced" with the middle being neutral. In the spirit of having an aesthetically balanced survey, we alternated the order of the weight of the responses so that our particpants would not notice the pattern. We summed the highest and lowest possible point score for this particular set of questions, then divided the spread by six giving us five categories. These categories correspond with the each question on the likert scale.

We followed the same standard as with C1, with the exception of our scale greatly changing.

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I. LiteratureReview

The entire group is assigned to complete one literature review. The purpose of this action will be to conduct research on a previous study, as it is related to our current topic. Upon reading the past study, an abstract will be posted of that reading.

II. Content Analysis

Each member of the group will be responsible for viewing various magazines. Upon doing so, a set comparison analysis will be determine to serve as a comparison level of other noticeable trends in print ads, mostly seen in magazines.

III. SurVey

Erin and Candice will be responsible for generating enough questions that will objectively ask participants their thoughts and ideas of gender roles and how they are viewed in print ads. These questions will help the group in determining the answer to the research question and discovering the validity of the hypotheses.

IV. Coding Scheme

Maggie and Marcel will be responsible for coming up with the coding scheme to answer our hypothesis as well as our overall research question

V. ResUlts

Valene and Amanda will be responsible for equally distributing the surveys among Georgia State University students. They were responsible for developing coding strategies to prove or disprove the hypotheses. The surveys were individually coded based on the responses and were used to measure the print ads' influence of how young adults assess gender roles. They generated graphs to correspond to the data analysis and the hypotheses. They wrote a conclusion to correspond with the data that they collected.

VI. DisCussion

The entire group will be responsible for discussing the results further and noting some of the limitations of this study. Also, we will be discussing some of the difficulties we encountered on the way.

VII. ConcluSion

This portion of the project will formally discuss which hypotheses were proven, along with discussion of grounds for more research.

VIII. ReferEnces

Noted in APA style, this section will serve as a reference point to the six previous studies conducted on the group's current research topic of print ads and gender roles.

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Coding Scheme

Coding Scheme

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