References
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Matlin, Margaret W. Bimbos and Rambos: The Cognitive Basis of Gender Stereotypes. March, 2004. Retreived April 16th, 2006.
Renk, K., Roberts, R., Roddenberry, A., Luick, M. (2003)Mothers, fathers, gender role, and time parents. Sex Roles 48: 305-315.
Carpenter, C., Edison, A. (2005) Taking it all off again: The portrayal of women in advertising over the past forty years. International Communication Association, 1-25.
******Uray, Nimet Sex Roles: A Journal of Research (2003) "An analysis of the portrayal of gender roles in Turkish television advertisements Retrieved on April,17th,2006.
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